C&Z

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CONSULTING RESOURCES

When you want to add expertise to your team or need to scale without hiring, C&Z has hundreds of experts from new in career to the most seasoned professionals. Full and part-time, on-site and remote, short or long-term engagements, we accommodate all of your needs. You can even fill positions with our contractors and convert them to employees at a later date. Here are some of the many types of roles we fill:

 DIGITAL MARKETING 

PRODUCT MARKETING 

CONTENT MARKETING 

FIELD MARKETING

UX/UI DESIGN

 COMMUNICATIONS 

INDUSTRY/VERTICAL MARKETING 

SOCIAL MEDIA MARKETING 

PUBLIC RELATIONS 

MARCOM

 BRAND MANAGEMENT 

PROJECT MANAGEMENT 

PROGRAM MANAGEMENT

CHANGE MANAGEMENT

EVENT MANAGEMENT

JUST THE OUTCOMES, PLEASE

MANAGED MARKETING SERVICES

When you want great marketing outcomes without having to direct the people and processes, we deliver through a blend of talent C&Z manages for you as a fixed fee, fixed scope, project.

MESSAGING METHODOLOGY

Start with a crisp, customer-focused message and the rest of your content development is much easier. Our proven messaging methodology clearly frames your core differentiators through compelling positioning, benefits, and proof points targeting your key personas. The methodology is equally impactful for products, architectures, services, programs, and company-level positioning.

SEARCH ENGINE OPTIMIZATION

Data drives effective marketing. You need to know where and what your customers are shopping for online based the way they search. Rather than guess which words and content match your prospects’ view of the world, let us give you the facts and then help you adapt your content. This three-step, full site analysis looks at keywords, ranks, competitors, backlinks and more to give you the insight and guidance to make your digital marketing work. And, we’ll even help you re-write your web pages incorporating SEO best practices.

Customer Interest Community

“Loyalty is about emotion first, behavior second” – Mark Bonchek, Harvard Business Review. Our customer engagement program builds loyalty which results in measurable new revenue from your existing customers. This invitation-only, interactive, online Customer Interest Community uses your theme-based content and peer-to-peer influence to accelerate your customer’s journey from consideration to purchase. C&Z provides the daily program management and monthly content strategy aligned to your go-to-market objectives. The results: Deep insight into your customers’ buying sentiment to help you chart the shortest course to closing new business.

WHEN YOU NEED AN A LA CARTE CHOICE

PROJECT-BASED DELIVERABLES

Sometimes you just need a single asset created or set of assets refined. That’s why C&Z brings together our specialized resources to build your sales presentations, write your social media and blogs, create digital assets—all based on your scope and at a fixed fee. If it’s a marketing or sales enablement asset, we’ve built it before—from the most basic data sheet to CEO-level presentations. Getting started is easy. Give us a try with a creative refresh of a presentation or the writing of a compelling blog. Here are a few of the many deliverables we create.

PRESENTATIONS

INFOGRAPHICS

PLAYBOOKS

VIDEOS

COLLATERAL

UI/UX DESIGN

BANNER ADS

BLOGS

SOCIAL MEDIA

DEMAND GENERATION

WEB CONTENT

MESSAGING GUIDES

SALES SCRIPTS

PARTNER MARKETING KITS

CASE STUDIES